Sensory Experience Marketing
Humans experience the world through all of their senses - sight, sound, touch, taste and smell, but the majority of marketing targets just two of these. By incorporating touch, taste and smell to a branded experience, companies can envelope their target audience more completely to reach their communication goals.
Event professionals excel at creating visually appealing events with lighting and decor, work with culinary artists to excite guests' tastebuds, and hire musicians of all genres for auditory delight, but rarely do they pay attention to what their event smells like.
We create a custom scent for events to produce a truly immersive and memorable experience for guests and attendees.